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Operation White Flag Hunger Relief
Challenge: During the pandemic, the chronic hunger problem in Guatemala turned to widespread starvation in the areas where Child Aid works. Hungry families began hanging white flags from their homes to indicate severe hunger. Child Aid pivoted from its literacy mission to respond by launching an emergency food delivery program which required extensive fundraising efforts. Hunger relief remains part of Child Aid's mission today.
Challenge: During the pandemic, the chronic hunger problem in Guatemala turned to widespread starvation in the areas where Child Aid works. Hungry families began hanging white flags from their homes to indicate severe hunger. Child Aid pivoted from its literacy mission to respond by launching an emergency food delivery program which required extensive fundraising efforts. Hunger relief remains part of Child Aid's mission today.
Matching Donor Email and Social Campaign
Challenge: We wanted to pique the curiosity of donors and social followers who were used to seeing photos and videos of Guatemalan teachers and students in schools. For this campaign, we changed course and grabbed enough attention to meet Child Aid's fundraising goals.
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Child Aid Champion: Comedian/Actor Arturo Castro
Challenge: Child Aid wanted to amplify its message to the Latinx community and grow its base with a younger demographic. I developed a strategy and relationship with a well--known actor and comedian and social influencer who was born in Guatemala. He helped Child Aid launch its Get Guatemala Back to School campaign and participated in a successful virtual comedy fundraiser. Castro and Child Aid have an ongoing relationship.
Challenge: Child Aid wanted to amplify its message to the Latinx community and grow its base with a younger demographic. I developed a strategy and relationship with a well--known actor and comedian and social influencer who was born in Guatemala. He helped Child Aid launch its Get Guatemala Back to School campaign and participated in a successful virtual comedy fundraiser. Castro and Child Aid have an ongoing relationship.
Video:
- Join Arturo Castro for Child Aid's Laughs for Learning Virtual Comedy Event. -- Written and produced by Helyn Trickey Bradley/ edited by John Kin
- Comedian Arturo Castro Joins Child Aid in Getting Guatemala Back to School Campaign -- Written and produced by Helyn Trickey Bradley/ edited by john Kin
- Author Yuyi Morales Falls in Love with Libraries -- Written and produced by Helyn Trickey Bradley/ edited by John Kin
- Schools in Guatemala are Opening and Child Aid is Helping - Written and produced by Helyn Trickey Bradely/ shot and edited by Emma Pion-Berlin
- If Love Came in a Box -- Written and produced by Helyn Trickey Bradley/ edited by John Kin
Earned Media:
- AARP "The Girlfriend" Newsletter -- Inspiring Girlfriend Essay -- written by Helyn Trickey Bradley
- MS. Magazine OP-ED -- Teacher Training, Not Tear Gas -- ghostwritten by Helyn Trickey Bradley
- MS. Magazine OP-ED -- Migrant Children Deserve Better Than the Border Crisis - ghostwritten by Helyn Trickey Bradley
Blog Posts: